Sales Training

Improve sales performance by building the emotional intelligence of your people.

This means improving your team’s optimism, confidence and resilience.

Self-limiting beliefs could be holding your salespeople back, stopping them from making sales. Research shows how the deeply-held beliefs of sales people can affect their performance. Your people’s attitudes towards clients, the market, competition and even themselves, can lead to unproductive sales behaviour. Resilience is the competitive edge of successful sales people.

We can help you develop an emotionally intelligent sales team.

Attitudes to selling can be changed. We can help your people build the essential skills for succeeding in sales by increasing their emotional intelligence. If you want to change the attitudes of your people and get them to focus on the high pay-off activities that lead to sales, we can provide training and coaching that is tailored to suit your needs.

If you are not taking care of your customer, your competitor will.


What makes a good salesperson?

Here are the core competencies of a high-performing sales person:

  • Creates and focuses on goals
  • Has a positive outlook and resilient attitude
  • Adapts their style
  • Takes responsibility
  • Has high self-confidence
  • Regulates their emotions
  • Recovers from rejection
  • Uses effective listening and questioning
  • Has commitment
  • Is highly motivated

How well do your sales people align to these competencies?

We can help you with sales training courses that focus on your people.
Contact us today.



"Michael packs his Leadership courses with engaging ideas and tips & tricks to help leaders develop and realise their own potential. He works hard to strike the right balance in team activities and his content was peppered with insightful fun video clips which aided the demonstration of key points and insights."

Justine Grieve
Manager, Insurance Programs

"I knew our audience expected a lot. Michael met their expectations, then exceeded them. He spoke on emotional intelligence, and our audience lapped it up. They loved it. Michael made the presentation very interactive and entertaining. People laughed a lot, yet were highly engaged. He clearly practices what he preaches - he’s a very friendly, authentic human being, and a pleasure to work with. I unreservedly recommend Michael as a speaker and trainer on emotional intelligence."

Paul Jones
Last Thursday Club (networking for Sydney's creatives)

"We selected AttitudeWorks, and in particular Michael, to deliver leadership training to our 50 plus people leaders in the organisations. I was highly impressed with the four day, plus follow up day, leadership course Michael delivered and in fact rated it the best leadership course I have attended in my 25 year career. His delivery was superb and he achieved an excellent balance between teaching, group discussion, case study and group break out work. All my direct reports also noted the quality of the course and everyone had some great takeaways that they are putting into practice. I have no hesitation in recommending Michael to other organisations looking for high quality leadership training."

Nigel Jeffries
Head of Trade Me Property

"I cannot recommend Michael highly enough. His Leadership Development course is the best Leadership Course I have attended. Michael is an excellent course leader and extremely knowledgeable. The DiSC profile is certainly key to becoming a good leader, and Michael's delivery of these concepts is second to none."

Stuart Oakey
Leader & Operations Supervisor at Contact Energy Ltd

"AttitudeWorks' facilitation style, wealth of knowledge and ability to get a group contributing and problem solving within a leadership course was second to none. They constantly challenged my thinking during the course and I felt the impact on my leadership style, and awareness post the course, was instantaneous.

Michael has a genuine interest in the success of those involved which speaks to how invested he is in the development of others...I would recommend any business serious about developing their leaders to look no further than Michael and the team at AttitudeWorks."

Paul Mant
Sales Director at Trade Me

"Michael Rooke has that WOW factor that so many facilitators lack. We consider ourselves to be very lucky to have secured his services and I can assure you that other companies would feel the same way. I would bump him up to the top of the facilitator list if I were you because if one facilitator can secure your repeat business, it is Michael Rooke."

Milo-Arne Peady
Macquarie Bank