About Us

AttitudeWorks is a leadership and team development consultancy. We have been elevating leaders, teams, and businesses since 1997.

Meet the Team

Michael Rooke

Founder/Principal

Michael is the founder and principal of AttitudeWorks. He has more than 30 years’ experience helping businesses improve the motivation and skills of their leaders, sales professionals, project managers, and teams.

With clients ranging from small-business owners to directors at blue-chip organisations, Michael’s experience spans many industries. Including technology, pharmaceutical, telecommunication, manufacturing, education and financial.

Michael’s qualifications include a Bachelor of Education (Adult) and an Associate Diploma in Adult Education from the University of Technology, Sydney (UTS). As well as a Diploma in Training and Assessment Systems.

Michael’s ability to deliver results is demonstrated through his record of developing long-term relationships with clients, and his customer and performance-centric approach.

Andy Rooke

Excecutive Consultant

Andy is an accomplished CEO, General Manager and Commercial Manager. He has experience across a diverse range of blue chip businesses including retail, manufacturing, mining and support services.

Today Andy provides consulting, training and coaching services to organisations to build leadership capability. As well as support increased operational discipline and standards.

Andy’s own experience in a variety of senior leadership positions has given him first hand understanding of the challenges faced by leaders.

His strong organisational skills and the ability to quickly understand business drivers and align teams and processes to achieve improved results, has made him a valuable asset to the clients he partners with.

He has a practical and straightforward approach. This enables him to build effective coaching relationships with leaders at all levels of an organisation. Andy has a strong learning orientation. His belief is that it is important for us all to understand our current development gaps so that we can become great leaders.

What We Do

We develop resilient mindsets, optimistic attitudes and productive workplaces.

We strive to develop the emotional intelligence of leaders and teams in the workplace. Creating both long-term positive attitudes and behavioural change.

Hundreds of studies (like this one) have shown the link between an engaged workforce, satisfied customers and a positive impact on company profits. We want to give you the tools to help get you there too.

We’ve helped large and small businesses, with tailored solutions, to improve their people’s performance.

We believe there is never a one-size-fits-all approach and are passionate about finding solutions that work for you and your business.

Why Choose Attiudeworks?

Tailored solutions to fit your needs.

Our coaching program and facilitated workshops can be tailored to any business, of any size. We believe it’s important that all businesses should have the opportunity to learn how to improve their team’s performance, and we’re there every step of the way.

We focus on attitudes.

Besides training the technical skills of coaching and leadership, we differentiate ourselves by also focusing on attitude. Your team’s attitude is a powerful tool that enables them to be optimistic, resilient and creative. This in turn creates a more dynamic workplace.

What our clients say...

"I cannot recommend Michael highly enough. His Leadership Development course is the best Leadership Course I have attended. Michael is an excellent course leader and extremely knowledgeable. The DiSC profile is certainly key to becoming a good leader, and Michael's delivery of these concepts is second to none."

Stuart OakeyLeader & Operations Supervisor at Contact Energy Ltd

"AttitudeWorks' facilitation style, wealth of knowledge and ability to get a group contributing and problem solving within a leadership course was second to none. They constantly challenged my thinking during the course and I felt the impact on my leadership style, and awareness post the course, was instantaneous. Michael has a genuine interest in the success of those involved which speaks to how invested he is in the development of others...I would recommend any business serious about developing their leaders to look no further than Michael and the team at AttitudeWorks."

Paul MantSales Director at Trade Me

"Michael Rooke has that WOW factor that so many facilitators lack. We consider ourselves to be very lucky to have secured his services and I can assure you that other companies would feel the same way. I would bump him up to the top of the facilitator list if I were you because if one facilitator can secure your repeat business, it is Michael Rooke."

Milo-Arne PeadyMacquarie Bank

"We selected AttitudeWorks, and in particular Michael, to deliver leadership training to our 50 plus people leaders in the organisations. I was highly impressed with the four day, plus follow up day, leadership course Michael delivered and in fact rated it the best leadership course I have attended in my 25 year career. His delivery was superb and he achieved an excellent balance between teaching, group discussion, case study and group break out work. All my direct reports also noted the quality of the course and everyone had some great takeaways that they are putting into practice. I have no hesitation in recommending Michael to other organisations looking for high quality leadership training."

Nigel JeffriesHead of Property
Trade Me

"I knew our audience expected a lot. Michael met their expectations, then exceeded them. He spoke on emotional intelligence, and our audience lapped it up. They loved it. Michael made the presentation very interactive and entertaining. People laughed a lot, yet were highly engaged. He clearly practices what he preaches - he’s a very friendly, authentic human being, and a pleasure to work with. I unreservedly recommend Michael as a speaker and trainer on emotional intelligence."

Paul JonesLast Thursday Club (networking for Sydney's creatives)

"Michael packs his Leadership courses with engaging ideas and tips & tricks to help leaders develop and realise their own potential. He works hard to strike the right balance in team activities and his content was peppered with insightful fun video clips which aided the demonstration of key points and insights."

Justine GrieveManager, Insurance Programs

It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome.

John C Maxwell

Our philosophy is that with the right attitude, behavioural change comes more easily. Employees are more willing to learn and grow when they are taught how to have a pro-active and resilient attitude to workplace challenges.

We give you and your people the know-how and tools to create sustainable results by preparing, and helping your people with behavioural and process change.

We hope to speak to you about soon about how you can grow as a leader.

– Michael