Our Team - Key People

Michael Rooke

Michael is the founder and principal of AttitudeWorks. Michael has more than 30 years’ experience helping businesses improve the motivation and skills of their leaders, sales professionals, project managers, and teams.

With clients ranging from small-business owners to directors at blue-chip organisations, Michael’s experience spans many industries, including technology, pharmaceutical, telecommunication, manufacturing, education and financial.

Michael’s qualifications include a Bachelor of Education (Adult) and an Associate Diploma in Adult Education from the University of Technology, Sydney (UTS), and a Diploma in Training and Assessment Systems.

Michael's ability to deliver results is demonstrated through his record of developing long-term relationships with clients, and his customer and performance-centric approach.

Peter Sullivan

Peter has more than 30 years experience developing high performance leadership, sales and work teams. Peter helps good people get even better. He works with businesses to motivate their people to do the high pay-off activities they often don't like to do.

Peter's work is at the leading edge of research on the psychology of behavioural change and achievement. He is a leading authority on the business application of emotional intelligence, learned optimism and high performance work strategies to maximise results.

He has featured on television, in the 'Financial Review' and the ABC science program 'All In The Mind' for his expertise in this area.

Conference delegates have, on numerous occasions, voted Peter's keynote presentations the best item at their conference.

Leading organisations in Banking, Finance, Pharmaceutical, Cosmetic and Technology are currently engaging Peter to help them achieve performance breakthroughs.

Andy Rooke

Andy is an accomplished CEO, General Manager and Commercial Manager with experience across a diverse range of blue chip businesses including retail, manufacturing, mining and support services.

Today Andy provides consulting, training and coaching services to organisations to build leadership capability and support increased operational discipline and standards.

Andy’s own experience in a variety of senior leadership positions has given him first hand understanding of the challenges faced by leaders.

His strong organisational skills and the ability to quickly understand business drivers and align teams and processes to achieve improved results has made him a valuable asset to the Client’s he partners with.

He has a practical and straightforward approach which enables him to build effective coaching relationships with leaders at all levels of an organisation. Andy has a strong learning orientation, believing it is important for us all to understand our current development gaps so that we can become great leaders.


As a team, we are accredited in the following psychometric tools:

  • Everything DiSC® range of products including: Workplace; Management; Work of Leaders; 363 for Leaders.
  • Five Behaviors of Cohesive Teams™
  • Seligman Attributional Style Questionnaire (SASQ)
  • Team Management Systems® including: Team Management Profile Questionnaire (TMPQ); Linking Leader Profile Questionnaire; Opportunities-Obstacles (QO2™) Profile Questionnaire; Organizational Values Profile Questionnaire (OVPQ); Strategic Team Development Profile Questionnaire (STDPQ).



"I knew our audience expected a lot. Michael met their expectations, then exceeded them. He spoke on emotional intelligence, and our audience lapped it up. They loved it. Michael made the presentation very interactive and entertaining. People laughed a lot, yet were highly engaged. He clearly practices what he preaches - he’s a very friendly, authentic human being, and a pleasure to work with. I unreservedly recommend Michael as a speaker and trainer on emotional intelligence."

Paul Jones
Last Thursday Club (networking for Sydney's creatives)

"Michael Rooke has that WOW factor that so many facilitators lack. We consider ourselves to be very lucky to have secured his services and I can assure you that other companies would feel the same way. I would bump him up to the top of the facilitator list if I were you because if one facilitator can secure your repeat business, it is Michael Rooke."

Milo-Arne Peady
Macquarie Bank

"AttitudeWorks' facilitation style, wealth of knowledge and ability to get a group contributing and problem solving within a leadership course was second to none. They constantly challenged my thinking during the course and I felt the impact on my leadership style, and awareness post the course, was instantaneous.

Michael has a genuine interest in the success of those involved which speaks to how invested he is in the development of others...I would recommend any business serious about developing their leaders to look no further than Michael and the team at AttitudeWorks."

Paul Mant
Sales Director at Trade Me

"Michael packs his Leadership courses with engaging ideas and tips & tricks to help leaders develop and realise their own potential. He works hard to strike the right balance in team activities and his content was peppered with insightful fun video clips which aided the demonstration of key points and insights."

Justine Grieve
Manager, Insurance Programs

"We selected AttitudeWorks, and in particular Michael, to deliver leadership training to our 50 plus people leaders in the organisations. I was highly impressed with the four day, plus follow up day, leadership course Michael delivered and in fact rated it the best leadership course I have attended in my 25 year career. His delivery was superb and he achieved an excellent balance between teaching, group discussion, case study and group break out work. All my direct reports also noted the quality of the course and everyone had some great takeaways that they are putting into practice. I have no hesitation in recommending Michael to other organisations looking for high quality leadership training."

Nigel Jeffries
Head of Trade Me Property

"I cannot recommend Michael highly enough. His Leadership Development course is the best Leadership Course I have attended. Michael is an excellent course leader and extremely knowledgeable. The DiSC profile is certainly key to becoming a good leader, and Michael's delivery of these concepts is second to none."

Stuart Oakey
Leader & Operations Supervisor at Contact Energy Ltd