Trying to come up with a new idea? Get a group together and brainstorm ideas, right? Wrong. The best way to brainstorm is on your own. Well, unless you’re trying to solve a logical problem. Then you need three people. That’s what scientists are telling us, anyway.
We are more creative on our own.
Do you brainstorm better in a group or as an individual? You probably think you’re achieving more in a group, but the truth is you’re most likely better off going solo. Most research concludes people are more creative on their own, even though most people assume groups will come up with better ideas. Psychologists call it the illusion of group of productivity. We call it the “feel good” not “get good” syndrome, because while people feel good after brainstorming in a group, the results aren’t necessarily good.